Growth Operations Consultant who turns chaos into clarity. I help service-based brands scale through strategic operational design.
I help service-based businesses scale by designing clear systems, aligning teams, and turning big ideas into consistent execution.
As the founder of Sonnett & Company, I work with owners who’ve built something meaningful — but now feel stuck inside it. The business is growing, but so is the complexity. Communication breaks down. Sales don’t always match delivery. And everything still runs through the owner.
That’s where I come in.

My Approach
As a Growth Operations Consultant who turns chaos into clarity, I help service-based brands scale through strategic operational design. I work with owners who’ve built something meaningful but now feel stuck inside the complexity. By aligning your people and your processes, I help you move away from ‘hero-based’ efforts to a repeatable, scalable system that runs without you.
I believe operational excellence doesn’t come from complexity — it comes from clarity.
My work blends:
- Design Thinking – to understand people, processes, and real-world behavior
- Operational Strategy – to create structure that actually supports growth
- Team Alignment – to clarify roles, ownership, and accountability
- Hands-On Implementation – not just advice, but real systems your team can use
I don’t hand you a binder and walk away. I roll up my sleeves and work alongside your team to design and implement solutions that fit your business.
Who I Work With
I partner with service-based business owners, especially in the trades and specialty services, who are:
- Growing fast, but feeling the strain
- Ready to move from founder-driven chaos to team-led structure
- Committed to building a business that’s scalable, sustainable, and aligned
Most of my clients are in the $1.5M–$5M range and are at the point where systems, clarity, and leadership alignment matter more than hustle.
Why This Work Matters
I’ve spent my career at the intersection of business, design, and people — helping organizations solve complex problems by simplifying how work gets done.
I’ve seen firsthand that when teams have clarity, everything changes:
- Decisions are faster
- Communication improves
- Clients feel the difference
- And owners finally get their time back
This work isn’t about process for process’ sake. It’s about building businesses that work for the people inside them – not the other way around.
Outside the Office
I’m a lifelong soccer player and coach, a dad, and a believer that great teams – whether on the field or in business – succeed because of trust, communication, and a shared game plan.
That same mindset shapes how I approach every engagement: clear roles, shared goals, and a system that lets people do their best work.




From the Field
to the Office
100+
Soccer
Games
Coached
35+
Clients
Supported
20+
Workshops
Facilitated
1
Mission:
Clarity over Chaos
Let’s build your business systems together
Get the clarity, structure, and strategy your business needs. Let’s connect and start building solutions that drive real results.
